Two of the agencies most noted for their early role in the creative revolution were
a. Young & Rubicam and BBDO
b. J. Walter Thompson and N. W. Ayer.
c. Ogilvy & Mather and Doyle, Dane, Bernbach.
d. Tatham, Laird & Kudner and Ted Bates.
Question 2
In the advertising era referred to as World War II and After (1941-1960), advertising creativity
a. applied the principle of cognitive dissonance.
b. primarily used the social tableau approach.
c. is rarely remembered as advertising's golden age
d. was mainly affective advertising.
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