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Author Question: Two of the agencies most noted for their early role in the creative revolution were a. Young & ... (Read 71 times)

a0266361136

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on: Jun 28, 2018
Two of the agencies most noted for their early role in the creative revolution were
 a. Young & Rubicam and BBDO
  b. J. Walter Thompson and N. W. Ayer.
  c. Ogilvy & Mather and Doyle, Dane, Bernbach.
  d. Tatham, Laird & Kudner and Ted Bates.

Question 2

In the advertising era referred to as World War II and After (1941-1960), advertising creativity
 a. applied the principle of cognitive dissonance.
  b. primarily used the social tableau approach.
  c. is rarely remembered as advertising's golden age
  d. was mainly affective advertising.


smrtceo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

C


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