This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When advertisers consider running ads in American Life magazine, they have the option of buying ... (Read 82 times)

soccerdreamer_17

  • Hero Member
  • *****
  • Posts: 552
on: Jun 29, 2018
When advertisers consider running ads in American Life magazine, they have the option of buying geographic and demographic editions as well as the national edition. For instance, they can choose from editions targeted at professionals and managers, homeowners, working women, and people aged 50 and older. In addition, they are offered editions for 8 geographical regions and for the top 20 metropolitan areas. American Life also offers multiple- page discounts for advertisers buying four or more consecutive pages in any one edition, as well as other volume discounts.
 
  The basic rate to reach 2,847,600 readers in its national edition with a full-page, four-color advertisement is 91,300 . The basic rate to reach the same number of 2,847,600 nationwide readers with a single-column, black-and-white ad is 31,300 . Based on the figures provided, what is the CPM of a single-page, full-color advertisement in
  American Life's national edition?
 a.  10.99
  b.  45.19
  c.  32.06
  d.  90.98

Question 2

How were women depicted by advertisers in the 1950s?
 a. As free spirits with new-found equality and respect
  b. As prominent members of the business community
  c. As leading men in large multinational companies
  d. As following strict gender roles and sexual norms


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

TDubDCFL

  • Sr. Member
  • ****
  • Posts: 357
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


soccerdreamer_17

  • Member
  • Posts: 552
Reply 2 on: Jun 29, 2018
:D TYSM

rleezy04

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

American Hairless Terrier American Hairless Terrier
The basic unit of life - cell The basic unit of life - cell
In 1979 Islamic militants held American embassy workers hostage in Tehran. In 1979 Islamic militants held American embassy workers hostage in Tehran.
Parenting Styles Reported by a Representative Sample of American Adolescents Parenting Styles Reported by a Representative Sample of American Adolescents
American Government: Roots and Reform, AP* Edition, 12th Edition American Government: Roots and Reform, AP* Edition, 12th Edition
First Day of My Life First Day of My Life
Video: Properties of water -structure of water and polarity (Ionized and polar compounds)

For a complete list of videos, visit our video library