When advertisers consider running ads in American Life magazine, they have the option of buying geographic and demographic editions as well as the national edition. For instance, they can choose from editions targeted at professionals and managers, homeowners, working women, and people aged 50 and older. In addition, they are offered editions for 8 geographical regions and for the top 20 metropolitan areas. American Life also offers multiple- page discounts for advertisers buying four or more consecutive pages in any one edition, as well as other volume discounts.
The basic rate to reach 2,847,600 readers in its national edition with a full-page, four-color advertisement is 91,300 . The basic rate to reach the same number of 2,847,600 nationwide readers with a single-column, black-and-white ad is 31,300 . Based on the figures provided, what is the CPM of a single-page, full-color advertisement in
American Life's national edition?
a. 10.99
b. 45.19
c. 32.06
d. 90.98
Question 2
How were women depicted by advertisers in the 1950s?
a. As free spirits with new-found equality and respect
b. As prominent members of the business community
c. As leading men in large multinational companies
d. As following strict gender roles and sexual norms
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