Author Question: A children's apparel manufacturer promotes its clothes on a regular basis, but needs a stronger ... (Read 89 times)

Starlight · **on:** Jun 29, 2018

A children's apparel manufacturer promotes its clothes on a regular basis, but needs a stronger message in August, for back-to-school shopping; in December, for holiday shopping; and in May, for summer shopping. What type of scheduling strategy will run the clothing ads continuously, but will also have three periods of much heavier scheduling?
a. Pulsing
b. Continuous
c. Flighting
d. Measured

Question 2

By the late 1800s, manufacturers were developing brand names. This helped them:
a. steer clear from advertising their products.
b. lower their economies of scale.
c. gain power.
d. lower their prices of products.