Author Question: An owner of a city-wide grocery chain is given the figure of 10 percent and is told that this ... (Read 95 times)

TFauchery · **on:** Jun 29, 2018

An owner of a city-wide grocery chain is given the figure of 10 percent and is told that this represents the people or
households in its target audience that will be exposed to the chosen media vehiclein this case, the city newspaperat least one time during the campaign period. The client has just been given a measure based on:
a. reach.
b. frequency.
c. class.
d. scope.

Question 2

In the 1980s, the Saatchi and Saatchi ads were primarily politically neutral.
a. True
b. False
Indicate whether the statement is true or false