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Author Question: An owner of a city-wide grocery chain is given the figure of 10 percent and is told that this ... (Read 84 times)

TFauchery

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on: Jun 29, 2018
An owner of a city-wide grocery chain is given the figure of 10 percent and is told that this represents the people or
  households in its target audience that will be exposed to the chosen media vehiclein this case, the city newspaperat least one time during the campaign period. The client has just been given a measure based on:
 a. reach.
  b. frequency.
  c. class.
  d. scope.

Question 2

In the 1980s, the Saatchi and Saatchi ads were primarily politically neutral.
 a. True
  b. False
 Indicate whether the statement is true or false


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leeeep

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

False


TFauchery

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

softEldritch

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Reply 3 on: Yesterday
:D TYSM

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