Author Question: The Pure Food and Drug Act had only a minimal effect on advertising because it did not restrict ... (Read 50 times)

renzo156

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The Pure Food and Drug Act had only a minimal effect on advertising because it did not restrict advertisers' claims.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A retailer decides to use newspaper ads to promote its line of men's and women's swimwear. In the media planning
  process, the retailer has chosen a(n):
 a. interactive media.
  b. media class.
  c. media vehicle.
  d. media mix.



catron30

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Answer to Question 1

True

Answer to Question 2

b



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