Author Question: A customer lifetime value approach is one way in which service organizations can predict the ... (Read 46 times)

tingc95 · **on:** Jun 29, 2018

A customer lifetime value approach is one way in which service organizations can predict the long-term cost of losing a customer.

Indicate whether the statement is true or false

Question 2

In push media, the consumer goes looking for the advertiser or advertising.
a. True
b. False
Indicate whether the statement is true or false