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Author Question: In a real world scenario, the overall development of the advertising plan takes place right after ... (Read 118 times)

pragya sharda

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on: Jun 29, 2018
In a real world scenario, the overall development of the advertising plan takes place right after the media planning process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various deals of the day.. At the time, Groupon had a unique business modeleach day, one groupon would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, only two years later, the business continues to grow, and the service is being offered in several more U.S. cities. Google made a multi-billion dollar offer for the company that Mason turned down in the December of 2010 . Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team because they will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success. Groupon decides to find a firm that can help them in planning, preparing, and executing promotional campaigns. The company whose services Groupon is seeking is referred to as a(n):
 a. client.
  b. database consultant.
  c. sponsor.
  d. external facilitator.


meltdown117

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

d


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