Author Question: The consumer insights approach to understanding how advertising works in the real world views a. ... (Read 39 times)

bb · **on:** Jun 28, 2018

The consumer insights approach to understanding how advertising works in the real world views
a. social class to be the primary determinant of consumer behavior.
b. community as the source of consumer definitions of quality.
c. meanings to be even more important than attitudes in understanding consumers
d. culture as an artifact of the art of advertising.

Question 2

During data analysis, the process of assigning numbers to each answer on a Data Capture form so that the answers can be analyzed by a computer is called
a. analyzing.
b. coding.
c. checking.
d. verifying.
e. editing.