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Author Question: The consumer insights approach to understanding how advertising works in the real world views a. ... (Read 97 times)

bb

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on: Jun 28, 2018
The consumer insights approach to understanding how advertising works in the real world views
 a. social class to be the primary determinant of consumer behavior.
  b. community as the source of consumer definitions of quality.
  c. meanings to be even more important than attitudes in understanding consumers
  d. culture as an artifact of the art of advertising.

Question 2

During data analysis, the process of assigning numbers to each answer on a Data Capture form so that the answers can be analyzed by a computer is called
 a. analyzing.
  b. coding.
  c. checking.
  d. verifying.
  e. editing.


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soda0602

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

b


bb

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

ricroger

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Reply 3 on: Yesterday
Gracias!

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