This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The consumer insights approach to understanding how advertising works in the real world views a. ... (Read 83 times)

bb

  • Hero Member
  • *****
  • Posts: 544
on: Jun 28, 2018
The consumer insights approach to understanding how advertising works in the real world views
 a. social class to be the primary determinant of consumer behavior.
  b. community as the source of consumer definitions of quality.
  c. meanings to be even more important than attitudes in understanding consumers
  d. culture as an artifact of the art of advertising.

Question 2

During data analysis, the process of assigning numbers to each answer on a Data Capture form so that the answers can be analyzed by a computer is called
 a. analyzing.
  b. coding.
  c. checking.
  d. verifying.
  e. editing.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

soda0602

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

b


bb

  • Member
  • Posts: 544
Reply 2 on: Jun 28, 2018
Excellent

brbarasa

  • Member
  • Posts: 308
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Carbamazepine can interfere with the results of home pregnancy tests. If you are taking carbamazepine, do not try to test for pregnancy at home.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Most of the world’s remaining gorillas are western lowland gorillas. Most of the world’s remaining gorillas are western lowland gorillas.
Utagawa Hiroshige (Ando), Moon Pine, Ueno, No. 89 from One Hundred Famous Views of Edo Utagawa Hiroshige (Ando), Moon Pine, Ueno, No. 89 from One Hundred Famous Views of Edo
El Anatsui Flag for a New World Power El Anatsui Flag for a New World Power
The Impact of Climate Change in the world The Impact of Climate Change in the world
The per capita emissions of the developed world The per capita emissions of the developed world
World Climate Zones World Climate Zones
Video: Attention Deficit Disorder (ADD)

For a complete list of videos, visit our video library