Author Question: One of the very few companies that has been successful in using the exact same product world-wide ... (Read 58 times)

jlmhmf · **on:** Jun 29, 2018

One of the very few companies that has been successful in using the exact same product world-wide is:
a. Coca-Cola
b. McDonald's
c. Dairy Queen
d. Marriott Hotels

Question 2

Supplementary services, such as customer service, cannot be used to achieve a competitive advantage in situations where the core product is considered to be a standard commodity.

Indicate whether the statement is true or false

yifu223 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A. Generally, the Coca-Cola Company has been very successful in using this method to introduce its soft drink throughout the world; however, straight product utilization has failed for other companies because many cultures simply do not use the same products that we do in the United States.

Answer to Question 2

F