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Author Question: One of the very few companies that has been successful in using the exact same product world-wide ... (Read 57 times)

jlmhmf

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on: Jun 29, 2018
One of the very few companies that has been successful in using the exact same product world-wide is:
 a. Coca-Cola
  b. McDonald's
  c. Dairy Queen
  d. Marriott Hotels

Question 2

Supplementary services, such as customer service, cannot be used to achieve a competitive advantage in situations where the core product is considered to be a standard commodity.
 
 Indicate whether the statement is true or false


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yifu223

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A. Generally, the Coca-Cola Company has been very successful in using this method to introduce its soft drink throughout the world; however, straight product utilization has failed for other companies because many cultures simply do not use the same products that we do in the United States.

Answer to Question 2

F


jlmhmf

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Reply 2 on: Jun 29, 2018
Wow, this really help

bblaney

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Reply 3 on: Yesterday
Excellent

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