Author Question: Organizations that rely heavily on sales promotions run the risk of creating a circumstance in which ... (Read 76 times)

lb_gilbert · **on:** Jun 29, 2018

Organizations that rely heavily on sales promotions run the risk of creating a circumstance in which some customers will use its services only when a sales promotion is offered.

Indicate whether the statement is true or false

Question 2

A television commercial for a high-speed mountain bike is in the middle of production. Who among the following would be responsible for handling the script, interpreting the storyboard, managing the talent; and dealing with the cameras, lighting, and set?
a. The director
b. The producer
c. The media planner
d. The account executive