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Author Question: The services operations approach provides the basis for a. decisions on what the service ... (Read 7 times)

leilurhhh

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on: Jun 29, 2018
The services operations approach provides the basis for
 a. decisions on what the service organization's core products will be.
  b. decisions on what the service organization's supplementary products will be.
  c. decisions on what the service organization's service marketing concept will be.
  d. decisions related to the creation and delivery of a service organization's products.
  e. The service operations concept provides the basis for all of these decisions.

Question 2

Marketing research in franchising is done primarily by
 a. the franchisor
  b. the independent franchisees
  c. both franchisor and franchisee collaboratively
  d. contracted outside survey research firms.


coreycathey

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

C. Franchisor and franchisee must be on the same page, working collaboratively to achieve strong success in the marketplace.


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leilurhhh

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Reply #2 on: Jun 29, 2018
Thank you :)


coreycathey

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Reply #3 on: Jun 29, 2018
Happy to help you


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