The services operations approach provides the basis for
a. decisions on what the service organization's core products will be.
b. decisions on what the service organization's supplementary products will be.
c. decisions on what the service organization's service marketing concept will be.
d. decisions related to the creation and delivery of a service organization's products.
e. The service operations concept provides the basis for all of these decisions.
Question 2
Marketing research in franchising is done primarily by
a. the franchisor
b. the independent franchisees
c. both franchisor and franchisee collaboratively
d. contracted outside survey research firms.
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