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Author Question: Which of the following are the five standard techniques used in preparing body copy? a. Celebrity, ... (Read 8 times)

karlynnae

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on: Jun 29, 2018
Which of the following are the five standard techniques used in preparing body copy?
 a. Celebrity, narrative, slogan, straight-line, and teaser
  b. Social, multicultural, response, evaluative, and dialogue
  c. Straight-line, dialogue, testimonial, narrative, and direct response
  d. Testimonial, narrative, evaluative, developmental, and thumbnail

Question 2

__________ has emerged as the most significant form of consumer control over information creation and communication.
 a. Web advertising
  b. Social media
  c. Interactive television
  d. Direct marketing


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Juro

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


karlynnae

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Reply 2 on: Jun 29, 2018
Excellent

shailee

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Reply 3 on: Yesterday
Wow, this really help

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