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Author Question: An advertisement for a Michigan resort features the headline, Endless Coast. Endless Sand. Endless ... (Read 120 times)

KimWrice

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on: Jun 29, 2018
An advertisement for a Michigan resort features the headline, Endless Coast. Endless Sand. Endless Sunset.
  Endless Time. Lighthouse Harbor Lodge.. The primary purpose of this headline is to:
 a. identify the brand.
  b. establish a tone or emotion.
  c. select the audience.
  d. give advice to the reader.

Question 2

A fee system is much like that used by consultants or attorneys, whereby the advertiser and the agency agree on an hourly rate for different services provided.
 a. True
  b. False
 Indicate whether the statement is true or false


blfontai

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

True


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