The underlying role and purpose of advertising and promotion has ...

[tsand2]

The underlying role and purpose of advertising and promotion has changed drastically and will continue to change.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following approaches is not intended to establish a strong link between an organization's name and the service offering through interactive imagery?
 a. Using pictorial representations
  b. Image-laden verbal associations
  c. Letter accentuation
  d. All of these may be used to establish a strong link between the organization's name and the service offering.
  e. None of these may be used to establish a strong link between the organization's name and the service offering.

[peilian]

Answer to Question 1

False

Answer to Question 2

d