The underlying role and purpose of advertising and promotion has changed drastically and will continue to change.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Which of the following approaches is not intended to establish a strong link between an organization's name and the service offering through interactive imagery?
a. Using pictorial representations
b. Image-laden verbal associations
c. Letter accentuation
d. All of these may be used to establish a strong link between the organization's name and the service offering.
e. None of these may be used to establish a strong link between the organization's name and the service offering.
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