Author Question: A subhead is normally in print smaller than the headline but larger than the body copy. a. True b. ... (Read 191 times)

Haya94 · **on:** Jun 29, 2018

A subhead is normally in print smaller than the headline but larger than the body copy.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Gillette M3Powera MACH3 razor innovationis a groundbreaking, powered wet shaving system for men that delivers a totally new shaving experience resulting in Gillette's best shave. M3Power builds on the heritage of MACH3 and combines Gillette's latest and best razor and blade technologies. M3Power outperforms all other blades and razors in closeness, comfort, and safety during and after the shave. Gillette M3Power features other innovations beyond power: new blades featuring PowerGlidean enhanced blade coating for incredible glide and maximum comfort, a moisturizing Indicator Lubrastrip and a technologically-advanced handle (www.Gillette.com). Recently, Gillette Co sent direct mailers to users of competing male products, throughout the United States, a free MACH3Power razor with blades and a coupon offer. In addition, a series of coordinated advertisements to male customers were developed to increase awareness of this product. Gillette said that its goal was to have a market awareness rate of 70 percent within four months. Gillette has launched a new advertisement in which it describes how its unique protective layer above the blades prevents cuts, and a rubberized grip which enables steady handling of the razor while shaving. This is an example of .
a. trade channeling
b. selective demand stimulation
c. corporate advertising
d. direct response advertising