To achieve marketing goals that rely on the service setting, ...

[krzymel]

To achieve marketing goals that rely on the service setting, organizations commonly focus their attention on
 a. managing the tangible evidence.
  b. frontstage versus backstage decisions.
  c. experimenting with the service setting.
  d. All of these activities are relied on when service organizations pursue marketing goals that depend on the service setting.
  e. None of these activities is relied on when service organizations pursue marketing goals that depend on the service setting.

Question 2

The general purpose of a promotions package by the franchisor to potential franchisees is to:
 a. solicit and sign franchisees
  b. inform potential franchisees about the business in general terms only
  c. learn as much about potential franchisees while sharing limited brochure materials about the franchise system,
  d. none of the above

[steff9894]

Answer to Question 1

d

Answer to Question 2

A. Solicit and sign up franchisees to be part of the franchise system.

[krzymel]

TYSM

[helenmarkerine]

Gracias!