Author Question: The servuction framework is visual in nature, making it easier to appreciate the intricacies ... (Read 41 times)

aabwk4 · **on:** Jun 29, 2018

The servuction framework is visual in nature, making it easier to appreciate the intricacies associated in the design and production of a service.

Indicate whether the statement is true or false

Question 2

An advertiser for bubble gum attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness. Which type of message is the advertiser sending?
a. A feel-good message
b. A testimonial
c. A demonstration
d. A hard-sell message