__________ theory suggests that consumers rely on opinions or ...

[cartlidgeashley]

__________ theory suggests that consumers rely on opinions or testimonials from people they consider similar to themselves, rather than on objective product information.
 a. Equity
  b. Reference group
  c. Maslow's
  d. Brand loyalty

Question 2

HireUp Inc, a recruitment agency, has launched a series of advertisements about its capabilities in effectively
  managing firms' labor forces. Which of the following audience categories is HireUp most likely targeting?
 a. Household members
  b. Members of business organizations
  c. Professionals
  d. Government employees

[dawsa925]

Answer to Question 1

b

Answer to Question 2

b

[cartlidgeashley]

Thank you

[dawsa925]

No problemo