This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: __________ theory suggests that consumers rely on opinions or testimonials from people they consider ... (Read 15 times)

cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
on: Jun 29, 2018
__________ theory suggests that consumers rely on opinions or testimonials from people they consider similar to themselves, rather than on objective product information.
 a. Equity
  b. Reference group
  c. Maslow's
  d. Brand loyalty

Question 2

HireUp Inc, a recruitment agency, has launched a series of advertisements about its capabilities in effectively
  managing firms' labor forces. Which of the following audience categories is HireUp most likely targeting?
 a. Household members
  b. Members of business organizations
  c. Professionals
  d. Government employees


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dawsa925

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
Reply #2 on: Jun 29, 2018
Thank you


dawsa925

  • Sr. Member
  • ****
  • Posts: 326
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

This image captures a protest of people who want the privilege of “naming” themselves. This image captures a protest of people who want the privilege of “naming” themselves.
With tough economic times, a lot of people have lost their jobs—and their homes. If this happens, ... With tough economic times, a lot of people have lost their jobs—and their homes. If this happens, ...
Where do you think these people fit in Gans’ classification of urban dwellers? Where do you think these people fit in Gans’ classification of urban dwellers?
Despite the globe’s vast social change, people all over the world continue to make race a ... Despite the globe’s vast social change, people all over the world continue to make race a ...
Sternberg's theory postulates three components of love Sternberg's theory postulates three components of love
The distribution of the number of hours that a random sample of people spend doing chores per ... The distribution of the number of hours that a random sample of people spend doing chores per ...
Video: Muscular System Animation

For a complete list of videos, visit our video library