Identifying one or more target markets and creating a marketing ...

[EY67]

Identifying one or more target markets and creating a marketing mix that has focus upon a customer grouping's needs is the definition of
 a. marketing
  b. marketing mix
  c. marketing strategy
  d. the businesses image

Question 2

All four service experience components are easily recognized and are considered to be important in all types of service interactions.
 
 Indicate whether the statement is true or false

[nital]

Answer to Question 1

C. Marketing Mix. See description of each option internal to the chapter.

Answer to Question 2

F

[EY67]

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