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Author Question: Identifying one or more target markets and creating a marketing mix that has focus upon a customer ... (Read 98 times)

EY67

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on: Jun 29, 2018
Identifying one or more target markets and creating a marketing mix that has focus upon a customer grouping's needs is the definition of
 a. marketing
  b. marketing mix
  c. marketing strategy
  d. the businesses image

Question 2

All four service experience components are easily recognized and are considered to be important in all types of service interactions.
 
 Indicate whether the statement is true or false


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nital

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C. Marketing Mix. See description of each option internal to the chapter.

Answer to Question 2

F


EY67

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Reply 2 on: Jun 29, 2018
Gracias!

zacnyjessica

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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