Nature Fresh, a local grocery store chain, has decided to run a series of advertisements. For this to be considered as an advertising campaign, Nature Fresh's ads must:
a. focus on store products rather than store services.
b. target a mass audience.
c. appear in print media.
d. be unpaid communication.
Question 2
According to the services marketing mix framework,
a. the traditional marketing mix is augmented with three interrelated variables that demonstrate the unique character of service products compared to physical goods.
b. services marketers are typically able to influence customer response by stressing one services marketing mix variable and not changing the other mix variables.
c. redesigning the process of service assembly to emphasize more customer participation in the service production will not typically require changes in the roles of service employees or the physical service environment.
d. All of the statements based on the services marketing mix framework are true.
e. None of the statements based on the services marketing mix framework are true.
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