Based on the criteria that defines advertising, which of the following examples would be considered as advertising?
a. A candidate for city council going door-to-door urging people to vote for her
b. A car manufacturer stating the efficiency of its product to motivate customers to make a purchase
c. A public service announcement about the dangers of talking on the phone while driving
d. An actor being interviewed on television about his campaign to aid people with physical disabilities
Question 2
According to the Services Marketing Triangle, the __________ form of marketing __________ promises in services marketing.
a. Internal marketing, makes
b. External marketing, enables
c. Interactive marketing, keeps
d. Internal marketing, keeps
e. External marketing, keeps
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