A brand messaging professional should ensure that the brand is ...

[j.rubin]

A brand messaging professional should ensure that the brand is placed in the right social setting in order for it to have a social meaning tied to it.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Integrated marketing communication lays emphasis on communication, and not on the brand.
 a. True
  b. False
 Indicate whether the statement is true or false

[nekcihc358]

Answer to Question 1

True

Answer to Question 2

False

[j.rubin]

Gracias!

[mcarey591]

Thanks for the timely response, appreciate it