Author Question: A number of major questions should be addressed by a potential franchisor before choosing to expand ... (Read 20 times)

sabina · **on:** Jun 29, 2018

A number of major questions should be addressed by a potential franchisor before choosing to expand through franchising. Which one of the following is not a major question at the onset?
a. do I have a prototype store or unit that can be replicated?
b. can my product/service meet the test of distance?
c. should I have right of first-refusal on site selection?
d. what skills will be needed by a franchisee to run my business successfully?

Question 2

For humor ads to be successful, they must focus on getting the audience to laugh rather than emphasizing the product or brand.
a. True
b. False
Indicate whether the statement is true or false

mcabuhat · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C. Having the right of first-refusal on site selection can be important for a franchisor to consider, but it is not a question early-on, of major significance to determine if the firm should choose the franchising option.

Answer to Question 2

False