In the case of low-involvement goods and services, the very first ...

[Mr. Wonderful]

In the case of low-involvement goods and services, the very first brand remembered is most likely to be the one purchased.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Integrated brand promotion (IBP) tools include various types of advertising, but does not include traditional advertising forms.
 a. True
  b. False
 Indicate whether the statement is true or false

[Zebsrer]

Answer to Question 1

True

Answer to Question 2

False

[Mr. Wonderful]

Excellent

[smrtceo]

Thanks for the timely response, appreciate it