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Author Question: In the case of low-involvement goods and services, the very first brand remembered is most likely to ... (Read 27 times)

Mr. Wonderful

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on: Jun 29, 2018
In the case of low-involvement goods and services, the very first brand remembered is most likely to be the one purchased.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Integrated brand promotion (IBP) tools include various types of advertising, but does not include traditional advertising forms.
 a. True
  b. False
 Indicate whether the statement is true or false


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Zebsrer

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


Mr. Wonderful

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

hollysheppard095

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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