Author Question: In the case of low-involvement goods and services, the very first brand remembered is most likely to ... (Read 17 times)

Mr. Wonderful · **on:** Jun 29, 2018

In the case of low-involvement goods and services, the very first brand remembered is most likely to be the one purchased.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Integrated brand promotion (IBP) tools include various types of advertising, but does not include traditional advertising forms.
a. True
b. False
Indicate whether the statement is true or false