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Author Question: Sales and market share were expected to increase by 30 percent. They actually increased by only 10 ... (Read 40 times)

jlmhmf

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on: Jun 29, 2018
Sales and market share were expected to increase by 30 percent. They actually increased by only 10 percent. This is an opportunity to do which of the following?
 a. reassess the corporate strategy c. reassess the realism of corporate objectives
  b. reassess the corporate budget d. None of the above.

Question 2

Periodic sales reports were not generated, which caused a dip in sales and market share. This is an opportunity to do which of the following?
 a. reassess the corporate strategy c. reassess the coordination of corporate mix elements
  b. reassess the corporate tactic d. None of the above.


heinisk01

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Sales and market share are corporate objectives.

Answer to Question 2

C
The failure may not be the fault of the marketing department, but its occurrence does affect the marketing department and its objectives.


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