Author Question: If a key competitor had a market share of 25 percent and the firm in question had a market share of ... (Read 202 times)

rlane42 · **on:** Jun 29, 2018

If a key competitor had a market share of 25 percent and the firm in question had a market share of 20 percent, then next year's market share objective should be between 20 and 25 percent. This is an example of which of the following factors?
a. industry average c. past market share of key competitors
b. forecasted market share d. None of the above.

Question 2

Which of the following is comparable competitors?
a. bad model c. opposite model
b. role model d. None of the above.

parker125 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Key competitors can be looked at as role models to be emulated in most respects.

Answer to Question 2

B
Comparable competitors may be looked at as role models to be emulated in most respects.