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Author Question: Which of the following implemented IMC principles by using a database-marketing system? a. Texas ... (Read 50 times)

karlynnae

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on: Jun 29, 2018
Which of the following implemented IMC principles by using a database-marketing system?
 a. Texas Instruments c. Sunday School Board
  b. Lane Bryant d. VisionTek

Question 2

Which of the following implemented IMC principles by establishing brand awareness and a consistent image in the firm's target markets?
 a. Texas Instruments c. Acxion
  b. Lane Bryant d. Sunday School Board


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jonathanballen97

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Sunday School Board's database allowed it to gather information about the needs of customers.

Answer to Question 2

C
The company used a common theme and a unified image of the company.


karlynnae

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

peter

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Reply 3 on: Yesterday
Excellent

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