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809779

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Which of the following requires an assessment of performance not only at the corporate level but also at the marketing and communications levels?
 a. monitoring and control c. controlling and assessing
  b. monitoring and analyzing d. controlling and reallocating

Question 2

Which of the following come about by establishing strong links among the system components?
 a. monitoring c. integration
  b. control d. All of the above.



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ErinKing

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Answer to Question 1

A
Monitoring and control requires an assessment of performance not only at the corporate level but also at the marketing and communications levels.

Answer to Question 2

D
Monitoring, control, and integration come about by establishing strong links among the system components. We have already seen how this is done throughout the entire book.





 

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