This topic contains a solution. Click here to go to the answer

Author Question: What is the difference between the percentage-of-past-sales method and the ... (Read 81 times)

nevelica

  • Hero Member
  • *****
  • Posts: 563
What is the difference between the percentage-of-past-sales method and the percentage-of-anticipated-sales method?

Question 2

What are the different ratio-to-sales methods? On what do these methods rely?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kalskdjl1212

  • Sr. Member
  • ****
  • Posts: 353
Answer to Question 1

The percentage-of-past-sales method states that a marketing communications budget can be determined as a percentage of last year's sales. The only difference between this method and the percentage-of-anticipated-sales method is the source of the sales figure. The sales figure in the percentage-of-anticipated-sales method is based on a sales forecast, while this method relies on past sales, perhaps last year's sales.

Answer to Question 2

Ratio-to-sales methods calculate a budget based on percentage of anticipated sales, percentage of unit anticipated sales, percentage of past sales, and percentage of unit past sales. These methods rely heavily on industry norms and customs.




nevelica

  • Member
  • Posts: 563
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


helenmarkerine

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Gracias!

 

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

The modern decimal position system was the invention of the Hindus (around 800 AD), involving the placing of numerals to indicate their value (units, tens, hundreds, and so on).

For a complete list of videos, visit our video library