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Author Question: Which of the following is a common budgeting method in advertising? a. buildup c. breakup b. ... (Read 19 times)

MirandaLo

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on: Jun 29, 2018
Which of the following is a common budgeting method in advertising?
 a. buildup c. breakup
  b. teardown d. None of the above.

Question 2

Which of the following is the optimal budgeting approach?
 a. IMC c. EMC
  b. SMC d. None of the above.


Chou

  • Sr. Member
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  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The buildup method is also referred to as the objective-task method.

Answer to Question 2

B
The strategic marketing communications approach is the optimal budgeting choice, but it may not be feasible in the real world.


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