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Author Question: What is the purpose of references in performance assessment?[br][br][b][color=#9E3EA8]Question ... (Read 33 times)

cherise1989

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on: Jun 29, 2018
What is the purpose of references in performance assessment?

Question 2

What are marketing objectives?


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ally

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Referents are a standard of comparison used in performance assessment to help interpret performance ratings.

Answer to Question 2

Marketing objectives are formal statements that represent concrete and precise desired states of affairs articulated at the marketing level. Marketing objectives are usually stated in terms of brand equity or brand associations. An example of a marketing objective is Establish an image of quality for Brand X.


cherise1989

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Reply #2 on: Jun 29, 2018
Correct answers!


ally

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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