Author Question: What are marketing communications objectives?[br][br][b][color=#9E3EA8]Question ... (Read 119 times)

plus1

  • Hero Member
  • *****
  • Posts: 676
What are marketing communications objectives?

Question 2

What are corporate objectives?



skipfourms123

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

Marketing communications objectives are formal statements that represent concrete and precise desired states of affairs articulated at the marketing communications level. Marketing communications objectives are usually stated in terms of increases in brand awareness, learning about the benefits and costs of the brand, establishing positive attitude or liking toward the brand, and inducing trial purchase.

Answer to Question 2

Corporate objectives are formal statements that represent concrete and precise desired states of affairs articulated at the corporate level. Corporate objectives are usually stated in terms of sales, market share, profit, and cash flow in relation to a given strategic business unit (SBU).



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

For a complete list of videos, visit our video library