Author Question: If a comparable competitor was preferred by 60 percent of all teenagers, then next year's attitude ... (Read 55 times)

Melani1276 · **on:** Jun 29, 2018

If a comparable competitor was preferred by 60 percent of all teenagers, then next year's attitude objective for Bright Smile is likely to be which of the following?
a. significantly below 60 c. around 60
b. significantly above 60 d. None of the above.

Question 2

Marketing communications performance dimensions include all of the following except
a. brand awareness c. brand purchase
b. brand attitude d. brand sales

durant1234 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
This is an example of using past performance of key competitors along the selected measure of the communications objective.

Answer to Question 2

D
Sales is a corporate-level concern.