Author Question: Which of the following are formal statements that represent concrete and precise desired states of ... (Read 28 times)

bucstennis@aim.com

  • Hero Member
  • *****
  • Posts: 532
Which of the following are formal statements that represent concrete and precise desired states of affairs articulated at the marketing communications level?
 a. marketing communications tactics c. marketing communications strategies
  b. marketing communications goals d. marketing communications objectives

Question 2

Which of the following constitutes a marketing objective?
 a. aware c. feel
  b. learn d. do



Jayson

  • Sr. Member
  • ****
  • Posts: 350
Answer to Question 1

D
Definition of marketing communications objectives

Answer to Question 2

B
Learn goals constitute the marketing objectives.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

For a complete list of videos, visit our video library