Author Question: Which of the following are formal statements that represent concrete and precise desired states of ... (Read 52 times)

bucstennis@aim.com

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Which of the following are formal statements that represent concrete and precise desired states of affairs articulated at the marketing communications level?
 a. marketing communications tactics c. marketing communications strategies
  b. marketing communications goals d. marketing communications objectives

Question 2

Which of the following constitutes a marketing objective?
 a. aware c. feel
  b. learn d. do



Jayson

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Answer to Question 1

D
Definition of marketing communications objectives

Answer to Question 2

B
Learn goals constitute the marketing objectives.



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