This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following refers to the state of mind in which consumers can easily recall the brand? ... (Read 45 times)

clmills979

  • Hero Member
  • *****
  • Posts: 551
on: Jun 29, 2018
Which of the following refers to the state of mind in which consumers can easily recall the brand?
 a. brand recall c. top-of-mind awareness
  b. aided-brand recall d. None of the above.

Question 2

Which of the following refers to a way to capture brand awareness that involves asking subjects about what they remember in relation to a brand in question?
 a. brand recall c. top-of-mind awareness
  b. aided-brand recall d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

zenzy

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of top-of-mind awareness

Answer to Question 2

A
Definition of brand recall


clmills979

  • Member
  • Posts: 551
Reply 2 on: Jun 29, 2018
Wow, this really help

TheNamesImani

  • Member
  • Posts: 334
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Generally, the total tax burden in the United States is much lower than that of other industrialize Generally, the total tax burden in the United States is much lower than that of other industrialize
This map shows the percentage of Protestants by state in Germany. When compared to the previous map This map shows the percentage of Protestants by state in Germany. When compared to the previous map
Monks Mound, the centerpiece of Cahokia Mounds State Historic Site, Illinois, Mississippian ... Monks Mound, the centerpiece of Cahokia Mounds State Historic Site, Illinois, Mississippian ...
Vacutainer brand safety lock needle holder. Vacutainer brand safety lock needle holder.
Changes of State of Water Changes of State of Water
Video: Hydrogen bonds vs. Ionic bond

For a complete list of videos, visit our video library