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Author Question: Which of the following projective tests asks subjects to think of animals or animal characteristics ... (Read 56 times)

bio_gurl

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on: Jun 29, 2018
Which of the following projective tests asks subjects to think of animals or animal characteristics that come to mind when thinking about a certain brand?
 a. free association c. brand as an animal
  b. picture interpretation d. brand as a person

Question 2

Which of the following projective tests instructs subjects to select from a set of fifty personality-related words to describe the brand in question?
 a. free association c. use experiences
  b. picture interpretation d. brand as a person


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juiceman1987

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of brand-as-an-animal test

Answer to Question 2

D
Definition of brand-as-a-person test


bio_gurl

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Reply 2 on: Jun 29, 2018
Gracias!

xiaomengxian

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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