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Author Question: Which of the following projective tests involves presenting subjects with a picture of a scene in ... (Read 28 times)

tatyanajohnson

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on: Jun 29, 2018
Which of the following projective tests involves presenting subjects with a picture of a scene in which the brand is somewhat embedded in the picture?
 a. free association c. use experience
  b. picture interpretation d. decision process

Question 2

Which of the following tests involves word associations. Subjects are presented with a list of objects including the brand in question and asked to provide the first set of words that comes to mind?
 a. free association c. decision process
  b. picture interpretation d. brand user


josephsuarez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of picture-interpretation test

Answer to Question 2

A
Definition of free-association test


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