Which of the following projective tests involves presenting subjects with a picture of a scene in which the brand is somewhat embedded in the picture?
a. free association c. use experience
b. picture interpretation d. decision process
Question 2
Which of the following tests involves word associations. Subjects are presented with a list of objects including the brand in question and asked to provide the first set of words that comes to mind?
a. free association c. decision process
b. picture interpretation d. brand user
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