Author Question: Which of the following projective tests involves presenting subjects with a picture of a scene in ... (Read 49 times)

tatyanajohnson

  • Hero Member
  • *****
  • Posts: 569
Which of the following projective tests involves presenting subjects with a picture of a scene in which the brand is somewhat embedded in the picture?
 a. free association c. use experience
  b. picture interpretation d. decision process

Question 2

Which of the following tests involves word associations. Subjects are presented with a list of objects including the brand in question and asked to provide the first set of words that comes to mind?
 a. free association c. decision process
  b. picture interpretation d. brand user



josephsuarez

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

B
Definition of picture-interpretation test

Answer to Question 2

A
Definition of free-association test



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

The average office desk has 400 times more bacteria on it than a toilet.

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

For a complete list of videos, visit our video library