This topic contains a solution. Click here to go to the answer

Author Question: Instant-coffee women are perceived as lazy and bad homemakers, whereas women buying drip-grind ... (Read 104 times)

notis

  • Hero Member
  • *****
  • Posts: 596
Instant-coffee women are perceived as lazy and bad homemakers, whereas women buying drip-grind coffee are perceived as industrious, good homemakers. This is an example result of which of the following projective tests?
 a. free association c. decision process
  b. use experience d. brand user

Question 2

Results showed that Oil of Olay is associated with mink, France, secretaries, and silk. This is an example result for which of the following projective tests?
 a. free association c. use experience
  b. brand as an animal d. decision process



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

gasdhashg

  • Sr. Member
  • ****
  • Posts: 335
Answer to Question 1

D
The brand-user test is a simple procedure in which subjects are asked to describe the typical brand user.

Answer to Question 2

B
The brand-as-an-animal test asks subjects to think of animals or animal characteristics that come to mind when thinking about a certain brand.




notis

  • Member
  • Posts: 596
Reply 2 on: Jun 29, 2018
Wow, this really help


tandmlomax84

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

For a complete list of videos, visit our video library