This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Instant-coffee women are perceived as lazy and bad homemakers, whereas women buying drip-grind ... (Read 98 times)

notis

  • Hero Member
  • *****
  • Posts: 596
on: Jun 29, 2018
Instant-coffee women are perceived as lazy and bad homemakers, whereas women buying drip-grind coffee are perceived as industrious, good homemakers. This is an example result of which of the following projective tests?
 a. free association c. decision process
  b. use experience d. brand user

Question 2

Results showed that Oil of Olay is associated with mink, France, secretaries, and silk. This is an example result for which of the following projective tests?
 a. free association c. use experience
  b. brand as an animal d. decision process


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

gasdhashg

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The brand-user test is a simple procedure in which subjects are asked to describe the typical brand user.

Answer to Question 2

B
The brand-as-an-animal test asks subjects to think of animals or animal characteristics that come to mind when thinking about a certain brand.


notis

  • Member
  • Posts: 596
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

nathang24

  • Member
  • Posts: 314
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Morning Coffee Morning Coffee
Over the past four decades, the self-reported health of married men and women has remained high, ... Over the past four decades, the self-reported health of married men and women has remained high, ...
Chlamydia Rates in Women Chlamydia Rates in Women
Work and Gender: Women at Work in India Work and Gender: Women at Work in India
Work and Gender: Women at Work in India Work and Gender: Women at Work in India
An organizational specialist is hired as a consultant to a company planning to open a coffee ... An organizational specialist is hired as a consultant to a company planning to open a coffee ...
Video: Types of Shock (Part 2 of 2)

For a complete list of videos, visit our video library