This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Holiday Inn is described as cheerful , friendly,m ordinary, modern, and reliable.. This is an ... (Read 63 times)

Chelseaamend

  • Hero Member
  • *****
  • Posts: 545
on: Jun 29, 2018
Holiday Inn is described as cheerful , friendly,m ordinary, modern, and reliable.. This is an example result of which of the following projective tests?
 a. free association c. brand as a person
  b. picture interpretation d. None of the above.

Question 2

A brand association test involving BMW may show a person standing in front of the car and looking at it. The subject is asked what this person is thinking and feeling. This is an example of which of the following projective tests?
 a. free association c. use experience
  b. picture interpretation d. decision process


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

strudel15

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
The brand-as-a-person test instructs subjects to select from a set of fifty personality-related words to describe the brand in question.

Answer to Question 2

B
A picture-interpretation test involves presenting subjects with a picture of a scene in which the brand is somewhat embedded in the picture.


Chelseaamend

  • Hero Member
  • *****
  • Posts: 545
Reply #2 on: Jun 29, 2018
Thank you :)


strudel15

  • Sr. Member
  • ****
  • Posts: 324
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Phylogeny of modern seedless and seed plants showing critical innovations Phylogeny of modern seedless and seed plants showing critical innovations
Ears and grains of modern corn and its ancestor, teosinte Ears and grains of modern corn and its ancestor, teosinte
?This Brumby was used as a safe and reliable mount for a rider who was in her 70s. ?This Brumby was used as a safe and reliable mount for a rider who was in her 70s.
This painting depicts New Orleans in 1803, when the city was acquired—along with much of the modern This painting depicts New Orleans in 1803, when the city was acquired—along with much of the modern
Neanderthal and Modern Human Neanderthal and Modern Human
Australia's spiny anteater, one of only three modern species of monotremes Australia's spiny anteater, one of only three modern species of monotremes
Video: Elementary kinetics

For a complete list of videos, visit our video library